Liquid Folklore: Animating the Spirit of Oaxaca.
For the official launch of Gran Molina, an artisanal Mezcal brand, I was commissioned to create the central visual identity for their digital presence. The goal was to capture the ancestral essence of the 'Rosa Colibri' agave spirit and translate it into a modern, high-impact web experience. Using the 'Un Mal Dibujante' philosophy, I developed a vibrant illustration designed as a seamless GIF loop for the website’s hero section.
This piece doesn't just showcase a product; it tells a story of origin, combining raw, hand-drawn textures with the dynamic energy of contemporary design. It’s a perfect example of how an honest stroke can elevate a commercial brand by connecting its traditional roots with a global digital audience.
For the official launch of Gran Molina, an artisanal Mezcal brand, I was commissioned to create the central visual identity for their digital presence. The goal was to capture the ancestral essence of the 'Rosa Colibri' agave spirit and translate it into a modern, high-impact web experience. Using the 'Un Mal Dibujante' philosophy, I developed a vibrant illustration designed as a seamless GIF loop for the website’s hero section.
This piece doesn't just showcase a product; it tells a story of origin, combining raw, hand-drawn textures with the dynamic energy of contemporary design. It’s a perfect example of how an honest stroke can elevate a commercial brand by connecting its traditional roots with a global digital audience.
Liquid Folklore: Animating the Spirit of Oaxaca
Liquid Folklore: Animating the Spirit of Oaxaca
Liquid Folklore: Animating the Spirit of Oaxaca
*Note: This project was developed as a personal creative exercise in editorial design and illustration; it is not an official publication by The Guardian.